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天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

2018年04月10日 17:04  来源:华衣网
核心提要:“天创时尚”联合创始人CEO倪兼明先生,独家披露了天创时尚从1到N创新之路心得。

东方电气  SHISHANGNVXIEPINPAIKISSCAT(JIEWENMAO)、tigrisso(DIESU)、XIBANYANVXIEPINPAIPatricia(PACUIYA)、YIDALISHISHANGCHUANGYIPINPAIO bag,ZHEIXIERANGRENERSHUNENGXIANGDESHISHANGXIELVBAODAIPINPAIBEIHOU,SHIYIJIADIDIAODEZHONGGUOQIYE——TIANCHUANGSHISHANG。

东方电气  CONG1998NIANGONGSICHUANGLIZHIJIN,TIANCHUANGSHISHANGZICHUANG、DAILILEJIN10GESHISHANGPINPAI,QIXIADUOJIAZIGONGSIYUNYINGZHEJIN2000JIALINGSHOUDIANPU,13TIAOSHENGCHANXIANMEINIANZICHANJIN400WANSHUANGGAOZHILIANGDESHISHANGNVXIE。DANZAIGEDAMEITISHANG,QUEXIANSHAOKANDAO“TIANCHUANGSHISHANG”DEREMENHUATIHE股票论坛 配资资讯 。

  MINYUXINGERNAYUYAN,ZHEISHIDADUOSHUSHIGANXINGZHONGGUOQIYEDETEDIAN,NAPATAMENSHENCHUZAIYI“ZHANGYANGBIAODA”WEITEZHENGDESHISHANGCHANYEQUAN。“TIANCHUANGSHISHANG”LIANHECHUANGSHIRENCEO NIJIANMINGXIANSHENG,DUJIAPILULETIANCHUANGSHISHANGCONG1DAONCHUANGXINZHILUXINDE。

  做好产品

东方电气  NIJIANMINGSHUO:ZAITIANCHUANGSHISHANGDEZHUYE——XIELVLINGYU,BUTONGQIYEZAIYINGXIAO、YANFA、QUDAO、LINGSHOUDENGHUANJIEDECEZHONGDIANGEBUXIANGTONG,ZHEIYUTUANDUIDEDNAYOUGUAN,ERTIANCHUANGSHISHANGDEDNAZESHI“CHANPIN”。

  ZUOWEISHEJIZHUANYEKEBANCHUSHEN,YUHUOBANMENYIQICHUANGLITIANCHUANGSHISHANGDENIJIANMING,SHIZHONGJIANXIN“ZUOHAOCHANPIN”SHIBUBIANDEZHENLI。YEZHENGYINCI,TIANCHUANGSHISHANGZAIXINGYEDIMISHI,CAIKENISHIQIANXING。

  1、ZONGXIANGSHENGENG

  ZAI2014NIANZHIQIAN,TIANCHUANGSHISHANGYIZHISHENGENGYUNVSHIXIELVPINLEI。KISSCAT(JIEWENMAO)CHUANGLIYU1995NIAN,SHITIANCHUANGSHISHANGDEDIYIGEPINPAI。ZI2007NIANQI,TIANCHUANGSHISHANGYI“LIANGNIANTUICHUYIGEXINPINPAI”DEWENDINGSUDUXIANGJITUICHULEZSAZSAZSU(SHASHASU)、tigrisso(DIESU)、KissKitty。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

  “TIANCHUANGSHISHANGZHEIMEDUONIAN,QISHIJIUGANLE‘ZUOHAONVXIE’ZHEIYIJIANSHI。ZHIJIN,DUITIANCHUANGSHISHANGDEYINGSHOUHEYINGLIBAOCHIWENDINGGONGXIANDEQIANSIGEPINPAI,JIELAIZIZHEISIDAZIYOUPINPAI”。

  HUIGUQIYEFAZHANDEDIYIGESHINIAN,NIJIANMINGRENWEI“SHICUOSHILEYIXIEJIHUI,DANBUSHIBAOSHOU,ERSHIZHUANZHUYUWENJIAN”。ZHIDAO2007NIAN,TIANCHUANGSHISHANGCAIKAISHISHEZUHAIWAIPINPAIDAILI:YUANZIXIBANYADENVXIEPINPAIPatricia(PACUIYA)。

东方电气  TIQISHUANGFANGZHANGDASHINIANDEDAILIHEZUO,NIJIANMINGZONGJIEDAO:OUZHOUBAINIANZHIXIEJINGYANZHIDEXUEXIDEZHUYAOZAICHANPINDELINIAN、JISHUHEGONGYI。“HEZUODUIWOMENZISHENDETISHENGHENYOUBANGZHU,RUZENYANGCONGCAILIAOZHENXUANKAISHIZUOHAOYIGECHANPIN。OUZHOUDEGONGCHANGDOUHENZHUANYEZHUANZHU,ZHEIZHONGZHUANZHU,YUTIANCHUANGSHISHANGDEDNATEBIEQIHE。LINGWAIOUZHOUDEPINPAIZAIJINGLIZHANGSHIJIANDECHENGZHANGYUSHICHANGJINHUAHOU,DOUXINGCHENGLEFEICHANGXIANMINGDEPINPAIFENGGEYUPINPAIHEXINPINLEICHANPIN。ZHEIYIDIANYESHIWOMENTIANCHUANGSHISHANGZAISHISHIDUOPINPAIDEFAZHANCELVESHANGYINGGAIXUEXIDEJINGYAN。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

  SHANGTU:Patricia

  2、HENGXIANGTUOZHAN

  2016NIAN2YUE“TIANCHUANGSHISHANG”CHENGWEIZHONGGUOYOUYIJIAZAIAGUSHANGSHIDESHISHANGNVXIEQIYE(GUPIAODAIMA:603608),TONGSHI,TIANCHUANGSHISHANGKAISHIHENGXIANGTUOZHANCHANPINPINLEI。

  DUIYUZENYANGXUANZESHIHETIANCHUANGSHISHANGDEPINLEI?NIJIANMINGJICHULEFEICHANGQINGXIDESIKAO:SHOUXIANYAOYOUDUTEDEPINPAIJIAZHIYINZI,DIERSHISHICHANGTILIANGJIFAZHANKONGJIANYAODA;DISANSHIBIXUSHUYUTIANCHUANGSHISHANGSHANZHANGDELINGYU;DISISHITIGONGDEPINPAIJIAZHIKEYIDAIBIAOWEILAISHICHANGQUSHI。

东方电气  ZAISHENSIRUHEWEIYONGHUXUANZEHAOCHANPINHOU,TIANCHUANGSHISHANGJINLAILUXUTUICHULESIGEXINPINPAI:CHUANGJIANLENANXINGYOUXUANZHUANGBANPINPAIXINGLU(MUST HAVE)、DAILILEYIDALISHISHANGBAODAIPINPAIO bag、TOUZILEJIANG配资查询 LITISHEJICHUANGXINYONGYUSHISHANGSHEJIDEHELANPINPAIUN(UNITED NUDE)JIZHENDUIDAMASHIZHUANGNVXIEXIFENSHICHANGDEPINPAI KASMASE(DAXIAOJIE)。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

  TOUGUOZHEISIGEPINPAI,TIANCHUANGSHISHANGDUIYUHAOCHANPINDEGUANZHUDIANYUFAQINGXI:JIEJUEYONGHUTONGDIAN、CAILIAOHUANBAO、CHUANGXINSHEJI、JIANGXINGONGYI。

  ZAIFUYIDALITANPANSHISHANGBAODAIO bagHEZUOSHI,“CHIDAODE”TIANCHUANGSHISHANGZUIHOUSHENGCHU,CHENGWEIPINPAIDEZHONGGUOQUDAILI。“YONGHUFANGTANSHI,HENDUORENSHUOBEIZHEO bagJINGCHANGHUIBEIBIERENXUNWENPINPAI,GUANZHUDUHENGAO;ERQIEZAISHIYONGTASHIFEICHANGQINGSONGSUIYI,BUYONGXIANGDUIDAISHECHIPINYIBANXUYAOKEYIZHAOGU。”O bagSHIYONGHUANBAO EVA CAIZHISHEJIZHIZAODEBAODAIHEPEISHICHANPIN,YINQICHUANGXINHUANBAODECAILIAO、YONGHUDECANYUGANHEWUFUDANDESHIYONGXIGUAN,CHENGWEILEBEITIANCHUANGSHISHANGKANHAODEGUANJIANYINSU。NIJIANMINGBUCHONGSHUO:“O bagPINPAIDESHICHANGSHOUZHONGKEQUNHENDA,SHIYIGEMEIYOUTIANHUABANDESHICHANG”。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

东方电气  TONGYANG,TIANCHUANGSHISHANGZIZHUCHUANGLIDENANXINGSHISHANGZHUANGBANPINPAI“XINGLU”(MUST HAVE)YESHICONGYONGHUXIAOFEIXINLICHUFA:YISHIYONGHUXIAOFEILINIANZHUBUCHENGSHU,HUIGUIHAOWUDEXINGQI;ERSHINVXINGYIZHISHIYINGXIANGZHONGGUONANXINGZHUANGBANDEZHONGYAOYINSU,ERNVXINGYONGHUZESHITIANCHUANGSHISHANGZHANGJIUYILAIFEICHANGSHANZHANGFUWUDEKEQUN。ZHONGGUONANXINGXIAOFEIZHEDECHUANZHETONGDIANYIZHIBEIDUOFANGGUANZHUDANBINGWEIWANQUANGONGPO,NIJIANMINGTOULU,2018NIANXINGLU(MUST HAVE)DEGENGDUODONGZUOZHIDEQIDAI。

  智能研发、匠心制造

  1、基于大数据的产品升级

  ZAITIANCHUANGSHISHANGNVXIECHANPINDEYANFASHEJIZHONG,XIEXUANSHIZHONGDIAN。TIANCHUANGSHISHANGRENWEI,WAIGUANCHUANGXIN,KEYIBAYONGHUXIANXIYINLAI,DANNENGBUNENGLIUZHUYONGHUDEXIN,YAOKAN“NEIHANSHICHUANGXIN”——BIRUYONGHUSHANGJIAOHOUSHIFOUJUEDESHUSHI、HAOCHUAN。ZUOWEIYINVXIECHANPINWEIZHUDETIANCHUANGSHISHANGERYAN:“DONGYONGHU,JIUYAOXIANLIJIEYONGHUDEJIAO”。

东方电气  TIANCHUANGSHISHANGZI2011NIANKAISHIJIUZAIQUANGUOQIGECHENGSHIWANCHENGLESHOUCIJIAOXINGCELIANG,CIHOUCONGWEIXIEDAIZAIJIAOXINGSHUJUSHANGDECHIXUSHOUJI。YUZHONGGUOPIGEZHIXIEGONGYEYANJIUYUANHEZUODIAOYAN,ZOUFANGQUANGUOSHUGECHENGSHISHIDILIANGJIAOQUYANGHOUFAXIAN,SUIZHESHENGHUOFANGSHIHEHUANJINGBIANHUA,XINDEJIAOXINGSHUJUYUXINGYENEICHUANTONGRENZHICHAYIXINGFEICHANGDA。

东方电气  BIRU,GUOQUNVXINGJIAOXINGBIAOZHUNZHIYOUZHANGDUAN,ERWEIDUBIAOZHUN(JIJIAODEKUANZHAIPANGSHOU)ZHIYOUYIGE,DOUSHI1.5XING。DANJINGGUOTIANCHUANGSHISHANGDIAOYANFAXIAN,XIANZAINVXINGDEJIAOXINGFEICHANGDUOYANGHUA,RUGUOANZHIQIANDEBIAOZHUNZUOXIE,SHIJIZHINENGMANZUBUDAO30%DEKEQUNXUQIU。

  ZHEIYANGDESHUJUDIAOYANXUNSUTOURUDAOLETIANCHUANGSHISHANGDESHIJISHENGCHANZHONG,ZAI2017NIANTIANCHUANGSHISHANGQIXIAPINPAItigrisso(DIESU)YIZAIZUIXINYIJIDEDINGZHIJIANGXIEXINGYOU0.5XINGKUOZHANDAO2.5XING。KISSCATPINPAIYEJIANGQUANMIANKAIQIDUOXINGCHANPIN,YIJINYIBUMANZUYONGHUDECHAYIXINGXUQIU,ZENGQIANGYONGHUDETIYANGAN。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

  SHANGTU:tigrisso(DIESU)

东方电气  TONGSHI,TIANCHUANGSHISHANGYEZAIHEDISANFANGGONGSIHEZUO,JINXINGBUTAICELIANG,SUOWEIDE“SHANGJIAOSHUFU”、“JIANKANG”CHULEGENXIEXUANXIANGGUAN,HAIYUXINGZOUBUTAIYOUGUAN,WEILAISHENZHIKEYIMANZUTESHURENQUNDEDINGZHIXUQIU。

东方电气  MUQIAN,TIANCHUANGSHISHANGQIXIAGEPINPAIDEXIAOSHOUZHONGDUANDESHUZIHUASAOMIAOYI,YIHUOQUSHUWANTIAOJIAOXINGSHUJU。ZHEIYANG,BUJINJIAQIANGLEGUKEDEDIANNEITIYAN,BANGYONGHUXUANDAOGENGSHIHEDEXIE,YENENGBANGZHUTIANCHUANGSHISHANGSHOUJIGENGGUANGFANDESHUJU,ZHIJIEFANKUIDAOGONGYINGLIANQIANDUANDEYANFAHESHENGCHAN。

  2、精益生产+匠心制造

  ZAIDASHUJUJILEIFENXIJICHUZHISHANGDEBUDUANGAISHANSHIZOUXIANGHAOCHANPINDEBIJINGZHILU,TONGSHI,TIANCHUANGSHISHANGYIZHIDALITUIJINSHENGCHANXIANSHENGJIGAIZAO,DAPILIANGYUXIAOPILIANGSHENGCHANZHIJIANRENYIZHUANHUANDEROUXINGSHENGCHANYEZHUJIANCHENGWEILEQIHEXINJINGZHENGLI。

  TAFEICHANGZIHAODIJIESHAO,ZAITIANCHUANGSHISHANGZUIZHIDEZUNZHONGDESHIZHIZAOBUMEN。

天创时尚CEO:从KISSCAT女鞋到跨国多品牌矩阵的新路

  2015NIAN,TIANCHUANGSHISHANGBA“JIANGXINZHIZAO”ZUOWEIQIWEILAIXINSHINIANDECHUFADIAN。TIANCHUANGSHISHANGRENWEI,JIANGXINZHIZAOBUZHISHIQIANGDIAOGONGYIDEXIZHI,GENGJIBENDEZAIYUDUIZHIZAOZHEDEZUNZHONG。ZHEIYANGDEZUNZHONGTIXIANZAIDUOGEFANGMIAN,BIRURANGMEIGEYUANGONGDOUJIANFUZUOHAOCHANPINDESHIMINGGAN、RANGSHENGCHANZHIZAOYUYEWUBUMENYILIANDONGJIXIAODEMOSHIXINGCHENGYIZHIDENG。TOUGUOYIXILIEDEGAIBIAN,TIANCHUANGSHISHANGZAICHANPINPINWEIYUSHENGCHANXIAOLVSHANGDOUYOUJIAODADETIGAO,BINGRIZHENWANSHAN。

  服务好用户

  TIANCHUANGSHISHANGDELANTUSHI:YAODAZAO“YIYONGHUWEIBENDESHUZIHUASHISHANGSHENGTAIQUAN”,TONGSHIHAIYAOSHENSHEN“ZHARU”YONGHUNEIXIN。MIANDUIXINLINGSHOUDEBIANGE,ZHEIJIAZONGBUWEIYUGUANGZHOU、SHENGENGSHISHANGCHANYE20NIANDEQIYE,CENGZAOZAI2014NIANCHUBIANTICHU“SHOU、ZHUAN、GONG、RONG、TONG”DEWUZIBIANGEFANGXIANG:“SHOU,JIUSHISHOUZHUXIANYOUBAIHUO(SHANGCHANG)ZHUQUDAO,ZHEISHITIANCHUANGSHISHANGSHENGYIDEGENBEN;ZHUAN,JIUSHIZHUANXIANGGOUWUZHONGXIN;GONG,SHIZHIGONGXIANGDIANSHANG,MIANXIANGYONGHU;RONG,ZHIQUANQUDAODERONGHE、ZUZHIDERONGHE;TONG,ZESHIZHITIANCHUANGSHISHANGDEYEWUYAOYUYONGHUQUANBUDATONG”,

  NIJIANMINGZAIJIAOLIUZHONGSHIZHONGQIANGDIAO:“TIANCHUANGSHISHANGDEPINPAI(QUDAO),BINGBUYIXIANSHANG、XIANXIAWEIQUGE,ERSHIYIYONGHUWEIQUDAO,YONGHUZAINALI,QUDAOJIUZAINALI;ZUIZHONGDEQUDAODOUSHIYONGHU,ERBUSHIPINGTAI”。

东方电气  SUIZHEPINLEIHEPINPAIDEDUOYUANHUA,YIYONGHUWEIZHONGXINDEQUANQUDAOJIANSHEZAITIANCHUANGSHISHANGZHENGSHIQIDONG。2017NIAN,SHOUGOU“BEIJINGXIAOZIKEJI”,JIAQIANGYIDONGHULIANWANGSHIDAIQUANQUDAODEJINGZHUNYINGXIAONENGLI,DUIQIYESHUZIHUAJINXINGQUANMIANSHENGJI。

  NIJIANMINGSHUO:“TIANCHUANGSHISHANGDESHUZIHUAPINGTAI,MUQIANJINXIANNEIBUSHIYONG,JIANGLAIWOMENXIWANGBUDUANWANSHANZHIKEYIKAIFANGJIGENGDUODULISHEJISHIYUHEZUOHUOBAN。XIWANGTIANCHUANGSHISHANGSHUNIANLAIDESHUJUHEJINGYANCHENDIAN,KEYISUODUANCONGCHANPINCHUANGYI,DAOCHANPINHUA、GONGYEHUA、SHICHANGHUADESUDU,ZAIWEILAIBANGZHUGENGDUODEXINGYESHEJISHIKUAISUCHENGZHANGQILAI,WEIGENGDUODEQIYETIGAOXIAOLV,WEIYONGHUTIGONGGENGHAODECHANPINYUTIYAN,WEICHANYEGONGYEHULIANWANGDAXIAJICHU。”

  RUCIKANLAI,CONG1DAONBUZHISHIJIANDANDEZHONGFU。ZAIQIYEBUDUANGENGDIEDEXINQUSHIXINXINGSHIZHONG,WENBUYOU1ZUODAON,TIANCHUANGSHISHANGMEIYIGEJINJIEDOUYUNHAN“BUPOBULI”DEXINJUCUO。GENGGUANJIANDESHI,HAIXUYAOZHUNQUEPANDUANCHUANGXINYUBIANGEJINCHENGZHONGDE“BIANYUBUBIAN”。

  MIANDUIXINDEYINIAN,TIANCHUANGSHISHANGDEXINQIDAISHI“RANGSHIGANNEILIANDEXINGGE,ZAIDUOYIXIEWAIXIANGDEBIAODA”。CAIFANGYIBI,ERWOMENDUITIANCHUANGSHISHANGDEQIDAICAIGANGGANGKAISHI…

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