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拉夏贝尔1.6亿元组收购法国女装 抱团能否自救?

2018年04月13日 09:32  来源:华衣网
核心提要:尽管此次收购进一步拓宽拉夏贝尔品牌线,但Naf Naf的加入能否促进拉夏贝尔的业绩发展还有待观察。

拉夏贝尔

  ZAIJIELIANLIANGNIANYINGSHOUZENGZHANGERLIRUNXIAHUAHOU,GUOCHANNVZHUANGLAXIABEIERNIZUTUANSHOUGOUFAGUONVZHUANGPINPAILAITUOZHANSHICHANGFENE。4YUE11RIWANJIAN,SHANGHAILAXIABEIERFUSHIYOUXIANGONGSIFABUGONGGAOCHENG,YOUCAITUANCHENGYUANJIUSHOUGOUGONGTONGCHENGLIDEMAIFANGGONGSILaCha Apparel II Sàrl,JIANGCHIZI5200WANOUYUANSHOUGOUFAGUOVivarte SASQIXIAPINPAINaf Naf SASDEQUANBUYIFAXINGGUBEN。JIAOYIWANCHENGHOU,LAXIABEIERJIANGKUODAOUZHOUSHICHANGFENE,TONGSHINaf NafYEJIANGJINRUZHONGGUOSHICHANG。UTASHISHANGGUANLIJITUANZONGCAIYANGDAYUNBIAOSHI,Naf NafZAIFAGUOBENTUSHICHANGDEBIAOXIANBINGBUHAO,BEIDAIRUZHONGGUOSHICHANGYAOXIANGFAZHANHAOYEBINGFEIYISHI。

  新品牌将引进国内

  GENJUGONGGAOXIANSHI,MAIFANGGONGSILaCha Apparel II SàrlBAOKUOLAXIABEIERQUANZIFUSHUGONGSILaCha FashionYIJITrendy Pioneer、DONGFANGLIANHE,FENBIECHIYOUMAIFANGGONGSI40%、30%HE30%DEGUFEN。TONGSHI,CICISHOUGOUJIAOYIZIJINFENBIEYOUSANFANGANGUQUANBILIJINXINGCHENGDAN,FENBIEWEI2080WANOUYUAN、1560WANOUYUANJI1560WANOUYUAN。JIAOYIWANCHENGHOU,LAXIABEIERJIANGJINYIBUKUODAPINPAIZUHE,BINGTUOZHANOUZHOUSHICHANGFENEHEZENGQIANGQUANQIULINGSHOUWANGLUO。TONGSHI,Naf NafPINPAIHAIJIANGJINRUZHONGGUOSHICHANG。

  ZILIAOXIANSHI,LAXIABEIERPINPAIZHUYAOZAIZHONGGUONEIDISHICHANGJINXINGXIAOSHOU,YISHEJI,TUIGUANGJIXIAOSHOUFUSHICHANPINWEIZHUYINGYEWU。ERNaf NafZHUYAOZAIFAGUOCONGSHIXIAOSHOUNVXINGFUSHICHANPINJIPEISHI,MUQIANYUZAIFAGUO、YIDALI、XIBANYAJIBILISHIDENGGUOJIAYONGYOU494GELINGSHOUDIAN。JUGONGGAOSHUJUXIANSHI,ZAIJIEZHI2016NIAN8YUE31RIZHIDECAINIANNEI,Naf NafYINGYESHOURUWEI2.09YIOUYUAN,SHUIHOUJINGLIRUNWEIKUISUN770WANOUYUAN;ZAIJIEZHI2017NIAN8YUE31RIDECAINIANNEI,GONGSIYINGYESHOURUWEI2.08YIOUYUAN,SHUIHOUJINGLIRUNWEI10WANOUYUAN。

  JINGUANCICISHOUGOUJINYIBUTUOKUANLAXIABEIERPINPAIXIAN,DANNaf NafDEJIARUNENGFOUCUJINLAXIABEIERDEYEJIFAZHANHAIYOUDAIGUANCHA。

  增长放缓下沉二三线城市

  LAXIABEIERYIJINGLIANXULIANGNIANYINGSHOUZENGZHANGERJINGLIRUNXIAHUA。ZAI2017CAINIANNEI,GONGSISHIXIANYINGYESHOURU89.99YIYUAN,TONGBIZENGZHANG5.2%,JINGLIRUN5.37YIYUAN,TONGBIXIAHUA6.1%。ERZAI2016CAINIANNEI,GONGSIYINGYESHOURU85.51YIYUAN,JINGLIRUN5.72YIYUAN。BEIJINGSHANGBAOJIZHEDUIBIFAXIAN,LAXIABEIER2014CAINIANYINGYESHOURUZENGFUWEI25.5%,DAOLE2017CAINIANYINGYESHOURUZENGFUWEI5.2%;2014CAINIANNIANDULIRUNWEI5.11YIYUAN,2017CAINIANJINGLIRUNWEI5.37YIYUAN。BUGUO,LAXIABEIERCENGZAI2017CAINIANGONGGAOZHONGCHENG,DANGNIANKAISHICAIWUBAOBIAOSHUJUGAIWEIZHONGGUOQIYEHUIJIZHUNZEBIANZHIHOUDESHUJU。

  JULAXIABEIER2017CAINIANBAOGAOXIANSHI,JITUANZHUANJUSHOURUWEI39YIYUAN,TONGBI2016CAINIANDE43.9YIYUANXIAHUA11.1%。ZHUANJUSHOURUXIAJIANGZHUYINSHICHUANTONGBAIHUOXIAOSHOUQUDAOLAOHUA,DAOZHIKELIUXIAJIANG。DANZHUANMAIYIJIZAIXIANPINGTAIDENGXIAOSHOUQUDAO,JITUANSHOURUFENBIEZENGZHANGLE15.9%HE44.9%。TONGSHI,LAXIABEIERZAIGEDIQUSHICHANGFENEFENBUZHUJIANXIACHENZHIERSANXIANCHENGSHI。ZAI2016CAINIANNEI,JITUANZAIYIXIANCHENGSHI、ERXIANCHENGSHI、SANXIANCHENGSHIHEQITACHENGSHIDELINGSHOUWANGDIANZHANBIFENBIEWEI9.1%、36.9%、27.6%HE26.4%。ZAI2017CAINIANNEI,JITUANZAIYIXIANCHENGSHI、ERXIANCHENGSHI、SANXIANCHENGSHIHEQITACHENGSHIDELINGSHOUWANGDIANZHANBIFENBIEWEI8.9%、37.1%、28.4%HE25.6%。LAXIABEIERZHUBUKUODAZAIERSANXIANCHENGSHIDELINGSHOUWANGDIAN。

  JUXI,SHANDONGRUYIJITUANCENGZAI2016NIANCHUZI13YIOUYUANSHOUGOUFAGUOSHISHANGPINPAISandro、MajeHEClaudie ierlot,ZHEISANGEPINPAIPINGJUNMEINIANJINGLIRUNDOUNENGBAOCHI18%ZHI20%ZHIJIANDEJINGLIRUNZENGZHANG,YUCITONGSHI,ZHEIXIEPINPAIZAIQUANQIUSHEYOU1323JIAMENDIAN,ZAIFAGUOBENTUSHICHANGXIAOSHOUZAIZHENGTIYINGSHOUZHANBIYUE50%,ZHONGGUOSHICHANGFENEYEBUDUANKUOZHANG。YUCIANLIXIANGBI,XINCHENGLIDEGONGSIYI5200WANOUYUANSHOUGOUNaf Naf,ZUYISHUOMINGNaf NafZAIBENTUSHICHANGDEFENEBINGBUDA。

  抱团能否见成效

东方电气  YANGDAYUNBIAOSHI,ZHONGGUOMEINIANDAYUEYOU1YIRENKOUCHUGUODAIGOUHELVYOUGOUMAIGUOJIPINPAI,CILEIPINPAIDUOSHUZAIGUOJISHANGBIAOXIANJIAOHAO。Naf Naf2016CAINIANYEJIKUISUN700WANOUYUAN,RUGUOXIANGYAOYIKAOLAXIABEIERQUBANGZHUGAIQIYENIUKUIWEIYING,SHIXIANDEJIHUIHENXIAO。CHUCIZHIWAI,ZAIHULIANWANG炒股配资 FAZHANKUAIDESHIDAIXIA,LAXIABEIERSHOUGOUNAF AF,BINGJIANGGAIPINPAIDAIRUZHONGGUO,HUOXUYAOJIAOZHANGDESHIJIANCAINENGDEDAOZHONGGUOXIAOFEIZHEDERENKE。LAXIABEIERSHIFOUYOUZUGOUDEJINGYANHESHITIBANGZHUNaf NafZOUCHUKUNJING,SHIYIJIANDAIKAOYANDESHIQING。YANGDAYUNJINYIBUJIESHICHENG,LAXIABEIERZAIZHONGGUOSHICHANGDEQIBUSHIYINWEIJIAGEDI,FUZHINENGLIQIANGYIJICHANPINGENGXINSUDUKUAICAIZHANLINGLESHICHANG,DANJIEZOUKUAI、SHICHANGBAOHEDUGAOYERANGGAILEIQIYEZAISHICHANGZHONGJIAFENGQIUSHENG,SUOYIZUODEXIAOERJINGCAIYINGGAISHILAXIABEIERMUQIANYINGGAIZUOCHUDEDIAOZHENG,BINGBUSHIMANGMUKUOZHANG。

东方电气  DUIYULAXIABEIERHAIWAISHOUGOUPINPAIDEXINGWEI,YANGDAYUNRENWEI,LAXIABEIERXIANQIANBINGMEIYOUSHOUGOUJINGYAN,YEMEIYOUGUOJIHUADEJINGYINGNENGLI,XIANGYAOZHENGJIUYIJIKUODAHAIWAISHICHANGCUNZAIYIDINGNANDU。Naf NafZAIDANGDIDESHICHANGZHANYOUFENEJIAODI,PINPAIYINGXIANGDIJIAORUO,TONGSHIZHEIJIAGONGSIDEJINGYINGSILU、LINIANBINGBUTUCHU。LAXIABEIERXIANGYAOJIESHOUGOUNaf NafKUOZHANOUZHOUSHICHANG,HAIXUJINGLISHIJIANDEKAOYAN。CIWAI,ZAIGUONEI,KUAISHISHANGXIAOFEIQUYUBAOHE,LEISIYUKUAISHISHANGDEPINPAIYEJIZENGZHANGFALI。LAXIABEIERXIAOSHOUYIXIACHENDAOSANSIXIANCHENGSHI,FAZHANKONGJIANYESHOUDAOJIYA。

  YANGDAYUNHAIZHICHU,HULIANWANGXIAOFEIQUNTIZUIDADEKEQUNJIUSHINIANQINGQIESHOURUPINGPINGDEXIAOFEIZHE,ZAIXIANSHANGXIANXIAFAZHANPINGTAISHANG,RUGUOZHEIXIEFUZHUANGPINPAIMEIYOUDADETUPOQINGKUANGXIA,HENNANSHIXIANJINYIBUFAZHAN。HULIANWANGDUIDAZHONGFUZHUANGXIAOFEIDECHONGJIJIAODA,GUONEIZHONGGAODUANNVZHUANGSHICHANGSHANGCUNWAJUEKONGJIAN。LINGWAI,OUZHOUDEFUZHUANGSHICHANGFAZHANYISHIFENCHENGSHU,XINDEFUZHUANGPINPAIXIANGZAIOUZHOUSHICHANGCHENGGONGLIZU,ZHEIJIANGSHIYIGEMANZHANGDEGUOCHENG。“SUOYI,SHOUGOUYIGEYOUFAZHANQIANJINGDEQIYECAINENGDUIMUGONGSIDAILAIJIAZHI”,YANGDAYUNTANYAN。

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