东方电气

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从搜于特、森马、美邦或能以斑窥豹 看本土休闲服饰趋势

2018年04月13日 17:11  来源:华衣网
核心提要:和男装女装上市企业2017年整体回暖的景象相比,休闲服饰上市企业这边的情况看上去喜忧参半,有人欢喜有人忧。

美邦

东方电气  ZAIXIUXIANFUSHIZHEIGESHICHANGSHANG,SOUYUTE、SENMA、MEIBANGWUYISHIBENTUXIUXIANFUSHIPINPAIQIYEDELONGTOUQIYEHEDIANXINGDAIBIAO。CONGZHEI3JIAQIYE2017NIANDEFAZHANSHUJUZHONG,WOMENHUOXUNENGYIBANKUIBAO,FAXIANGUONEIXIUXIANFUSHIXINGYEDEFAZHANGUIMOJIQUSHI。

  休闲服饰品牌上市企业2017年度业绩情况

  搜于特营收183.49亿

东方电气  2017NIANSOUYUTEYINGYESHOURU183.49YIYUAN,JIAOSHANGNIANTONGQIZENGZHANG190.14%;GUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNWEI6.13YIYUAN,JIAOSHANGNIANTONGQIZENGZHANG69.43%。JIEZHIBENBAOGAOQIMO,SOUYUTEZONGZICHANWEI103.31YIYUAN,JIAOSHANGNIANMOZENGZHANG43.59%;GUISHUYUSHANGSHIGONGSIGUDONGDEJINGZICHAN56.06YIYUAN,TONGBIZENGZHANG9.65%。CONGCHANPINLEIBIELAIKAN,FUZHUANGLEIYINGYESHOURU15.3YIYUAN,TONGBIXIADIE18.16%;CAILIAOLEIYINGSHOU155.58YIYUAN,TONGBIZENGZHANG215.73%;QITACHANPIN12.17YIYUAN,TONGBIZENGZHANG10789.18%。

  SOUYUTEZAIYEJIBAOGAOZHONGZHICHU,2017NIANDUYINGYEZONGSHOURUHEJINGLIRUNDEDAOZENGZHANG,ZHUYAOYUANYINZAIYUGONGSITONGGUOGONGYINGLIANGUANLIWEIFANGZHIFUZHUANGCHANYESHANGXIAYOUDEKEHU、SHANGJIATIGONGGAOXIAODICHENGBENDEJIZHONGCAIGOU、YANFASHEJI、CAIGOUGUIHUADENGFUWU,BAOGAOQINEI,GONGYINGLIANGUANLIYEWUXUNSUFAZHANCUSHIGONGSIYEJIKUAISUZENGZHANG,GONGYINGLIANGUANLIYEWUGONGSHIXIANYINGYESHOURU148.03YIYUAN,ZHANGONGSIYINGYEZONGSHOURUDE80.68%,SHIXIANJINGLIRUN4.62YIYUAN,ZHANGONGSIJINGLIRUNDE75.38%,DAIDONGGONGSIYEJIDAFUDUTISHENG,CHENGWEIGONGSIZHUYAOYEWUSHOURUHELIRUNLAIYUAN。

  森马营收120.28亿元

  SENMA2017NIANSHIXIANYINGYESHOURU120.28YIYUAN,TONGBIZENGZHANG12.76%;YINGYELIRUNWEI15.01YIYUAN,TONGBIXIAJIANG19.54%;SHIXIANGUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUN11.18YIYUAN,TONGBIXIAJIANG21.63%。JIEZHIBENBAOGAOQIMO,SENMAZONGZICHANWEI134.94YIYUAN,JIAOQICHUZENGZHANG4.22%。

东方电气  DUIYUYEJIZENGZHANG,SENMABIAOSHI,ZHUYAOYUANYINSHIYANFALIDUJIAQIANG,YOUHUAXIAOSHOUTIXI,SHENHUAQUDAOBIANGEYIJIXIANSHANGDIANZISHANGWUYEWUJIERTONGYEWUDECHIXUFAZHAN。ERJINGLIRUNXIAHUAZESHIYOUYUJIADAYANFATOURU、TISHENGRENYUANXINCHOU,YIJIDIANSHANGYEWUFAZHANDAOZHIFEIYONGZENGJIAJIAODA;CIWAI,XIABANNIANYILAIGONGSIJIADALEDUIJIAMENGSHANGDEZHICHILIDU,QIEGUOJICUNHUODEZENGJIAYIDAOZHIJITIDEZICHANJIANZHISUNSHIXIANGYINGZENGJIA。

  美邦营收64.73亿元

东方电气  MEITEFUSHI2017NIANYINGSHOU64.73YIYUAN,JIAOSHANGNIANTONGQIXIAJIANG0.71%;YINGYELIRUNKUISUN3.19YIYUAN,JIAOSHANGNIANTONGQIXIAJIANG303.03%;GUISHUYUGONGSIGUDONGDEJINGLIRUNKUISUN3.06YIYUAN,JIAOSHANGNIANTONGQIDAFUXIAJIANG945.81%。JIEZHIBENBAOGAOQIMO,MEIBANGFUSHIZONGZICHANWEI66.42YIYUAN,JIAOQICHUZENGZHANG7.34%。

  MEIBANGBIAOSHI,YEJIXIAHUADEYUANYINSHISHANGNIANTONGQITONGGUOZHUANRANGQUANZIZIGONGSISHANGHAIMEITESIBANGWEIQIYEFAZHANYOUXIANGONGSI100%GUQUAN。2017NIANGONGSIQUDAODIAOZHENGQUDETUPO,ZHIYINGLINGSHOUYEJICHIXUZENGZHANG,DANYOUYUJIAMENGQUDAOJINGYINGDIAOZHENGZHIHOU,JIAMENGPIFASHOURUYOUYIDINGFUDUXIAHUA,YINCIGONGSIZONGTIYEJICHUXIANKUISUN。

  有人欢喜有人忧

  HENANZHUANGNVZHUANGSHANGSHIQIYE2017NIANZHENGTIHUINUANDEJINGXIANGXIANGBI,XIUXIANFUSHISHANGSHIQIYEZHEIBIANDEQINGKUANGKANSHANGQUXIYOUCANBAN,YOURENHUANXIYOURENYOU。

东方电气  CONG3JIAXIUXIANFUSHISHANGSHIQIYE2017NIANYEJILAIKAN,SOUYUTESHUJULIANGYAN,SHIXIANZENGSHOUYOUZENGLI,SENMAZENGSHOUBUZENGLI,MEIBANGYINGSHOUJINGLIJUNFUZENGZHANG。CONGYINGSHOULAIKAN,SOUYUTEHESENMA2JIAQIYESHIXIANLEYINGSHOUZHENGZENGZHANG,QIZHONGSOUYUTE183.49YIYUAN,SENMA120.28YIYUAN,LIANGJIAQIYEDOUSHIXIANLEYINGSHOUGUOBAIYI。CONGYINGSHOUZHANGFULAIKAN,3JIAQIYEZHONG,ZHANGFUZUIGAODESHISOUYUTE190.14%,QICISHISENMA12.76%,ZHIYOUMEIBANGFUSHIDEYINGSHOUCHUXIANLEQINGWEIXIAHUA。

东方电气  CONGJINGLIRUNLAIKAN,3JIAQIYEZHONGZHIYOUSOUYUTESHIXIANLEZHENGZENGZHANG,SENMAHEMEIBANGLIANGJIALAOPAIXIUXIANFUSHIQIYEJINGLIXIAHUA。JINGLIRUNZUIGAODESHISENMA11.18YIYUAN,DANTONGQIZHANGFUSENMASHIDADIELE21.63%,SENMAFANGMIANCHENG,JINGLIRUNXIAHUASHIYOUYUJIADAYANFATOURU、TISHENGRENYUANXINCHOU,YIJIDIANSHANGYEWUFAZHANDAOZHIFEIYONGZENGJIAJIAODA。MEIBANGFUSHIZESHIYINGSHOUJINGLISHUANGSHUANGXIADIE,JINGLIRUNKUISUN3.06YIYUAN,TONGBIDADIE945.81%。ERJINGLIRUNDAZENG69.43%DESOUYUTE,6.13YIYUANDEJINGLIRUNZONGEZHONG,4.62YIYUANLAIZIGONGYINGLIANGUANLIYEWU,ZHANGONGSIJINGLIRUNZONGEDE75.38%。

  休闲品牌们的忙法

东方电气  SUIRANXIUXIANFUSHIPINPAIZHUDADELUSHUSHIXIUXIAN,DANCONG3JIABENTUXIUXIANFUSHILONGTOUQIYEDEFAZHANQINGKUANGLAIKAN,QISHIPINPAISHANGMENDOUMANGZHENI,QIE,GEYOUGEDEMANGFA。

  ZAIGONGYINGLIANGUANLIFANGMIAN,SOUYUTEDELUZOUDEHENJIANDING。2015NIANSOUYUTEZHANLVEZHUANXING,DANGNIANSHELILE4JIAGONGYINGLIANGUANLIKONGGUZIGONGSI,2016NIANZENGZHI8JIA,DAOMUQIANSOUYUTEYIZAIQUANGUOSHELILE11JIAGONGYINGLIANGUANLIGONGSI,CHUBUJIANLILEXIANXIAGONGYINGLIANGUANLIFUWUTIXI。JINNIAN1YUE,SOUYUTEYOUTOUZI25YIYUANZAIDONGGUANJIANSHESHISHANGCHANYEGONGYINGLIANGUANLIZHONGXIN。SOUYUTEHAIJIHUAZAIWEILAI3NIANCHIZI10.2YIYUANSHELI20JIAZIGONGSITUOZHANYEWU,BINGDAZAOB2BZHIZAOCAIGOUPINGTAISHISHANGZHIZAOWANG,WEIPINPAISHANG、ZHIZAOSHANGTIGONGYIXILIEGONGYINGLIANFUWUJISHEJIZHICHI。

东方电气  DANCONGLINGYIGEJIAODUERYAN,SOUYUTEYINGSHOUHEJINGLIRUNKUAISUZENGZHANG,ZHUYAODEYIYUGONGYINGLIANGUANLIYEWUXUNSUFAZHAN,ERFEIFUZHUANGLEI。ZAIPINPAIFUSHIYUNYINGFANGMIAN,SOUYUTEQIXIAZHUYAOYOUCHAOLIUQIANXIANJI10YUGEXILIEZIPINPAI,DINGWEIYU16~35SUIDENIANQINGREN。DANSHI,2017NIANSOUYUTEYINGSHOU183.49YIYUAN,ZHEIQIZHONG,GONGYINGLIANGUANLIYEWUJIUYOU148.03YIYUAN,ZHANGONGSIYINGYEZONGSHOURUDE80.68%,ZHANJINGLIRUNZONGEDE75.38%。HEZENGSHIXUNMENGDEGONGYINGLIANYEWUXIANGBI,SOUYUTEDEFUZHUANGLEIYEWUKEYIYONGPIRUANLAIXINGRONGLE。FUZHUANGLEIYINGYESHOURU15.3YIYUAN,TONGBIXIADIE18.16%,ZAIGONGSIZONGYINGSHOUZHONGJINZHANBI8.35%。HENXIANRAN,SOUYUTEDEZONGSHOURUZHONG,FUZHUANGLEIDEXIAOSHOUSHOURUYIJINGQUZHIKESHULE。

东方电气  BUJUGONGYINGLIAN,CONGMOUZHONGJIAODUERYANYESHIQUXIANJIUYEJI,QIAOMIAODIBIKAILECANKUDELINGSHOUSHICHANGDEJINGZHENG。ZAI2017NIANDUYEJIBAOGAOZHONG,SOUYUTEQIZHIXIANMINGDESHENGCHENG,“YAOZHELIGOUJIANYIGEFUWUSHISHANGSHENGHUOCHANYESHANGXIAYOUQIYEDEZONGHEFUWUTIXI,JIANGGONGSIDAZAOCHENGWEIZHONGGUOJUBEILINGXIANYOUSHIDESHISHANGSHENGHUOCHANYEZONGHEFUWUTIGONGSHANG。”ZONGSHIQIXIAHAIYOU10YUGEFUSHIPINPAI,DANSOUYUTEDEZHONGXINMINGXIANYIJINGZHUANYI,ZAIGONGYINGLIANGUANLIZHEITIAODAOLUSHANGYUEZOUYUEYUAN,QIEZOUSHIJIANDING。

东方电气  ZHONGSUOZHOUZHI,SENMADETONGZHUANGSHIHENLIHAIDE。SENMAZAI2017NIANDEYEJIZENGZHANG,YEZHUYAODEYIYUXIANSHANGDIANZISHANGWUYEWUJIERTONGYEWUDECHIXUFAZHAN。2017NIANSENMADIANSHANGLINGSHOUDUANSHOURUCHAOGUO50YIYUAN,ERBALABALAZUOWEIGUONEITONGZHUANGSHIZHANLVDIYIDEPINPAI,CONG2011NIANKAISHICHENGXIANSHANGZHANGTAISHI,ZAISENMAZHENGTIYINGSHOUZHONGDEFENEBUDUANSHANGSHENG,CHENGWEISENMAYEJISHANGZHANGDEZHUYAOTUISHOU。YUCIXIANGDUIYINGDE,SHIGUOQUZAISENMAJITUANZHONGZHANJUQIANGSHIDIWEIDEXIUXIANFUSHI,JINNIANLAIJINZHANHUANMAN,SHENZHIYOUDIANTINGZHIBUQIANLE。2017NIAN,SENMAJIJIGAIGEXIUXIANFUSHI,QUEDINGLEQUDAOZHUANXINGSHENGJI、QUANMIANJINJUNGOUWUZHONGXINDEZHANLVEFANGXIANG,BUDUANSHENGJIZHONGDUANXINGXIANG、SUODUANCHANPINZHOUQI、ZENGJIATIYANYETAIZHANBIYIJITISHENGSHISHANGDU,YIBIANGENGHAODISHIYINGGOUWUZHONGXINQUDAODEFAZHAN。JIEZHI2017NIANDI,SENMAGOUWUZHONGXINQUDAOZONGDIANSHULIANGYITUPO320JIA。GONGSIQIXIAPINPAIJINYIBUXIANGYIXIANCHENGSHISHENTOU,BINGQIDONGXINSHANGYEMOSHI,SHENHUAQUDAOBIANGEZHANLVE。

  ZHIYUMEIBANG,ZHEIGECENGJINGBENTUXIUXIANFUSHIZHONGDELINGJUNPINPAI,JINNIANLAIDECHENGJIQUESHIZAISHI,YIYANNANJIN。BUGUO,JINGUANYEJICHIXUXIAHUA,DAN2017NIANMEIBANGQUEBINGMEIYOUXIANZHE,DADONGZUOBUSHAO,YOUQISHIZAIXINDIANBUJUSHANG。2017NIAN11YUE,MEIBANG10DIANTONGRIKAIYE,SUIHOUDE12YUE23RI,MEIBANGQUANGUO100JIAMENDIANTONGRIKAIYE,QIEJUNWEIXINXINGXIANGFENGGEDIAN。RUCIGAOPINLVDAGUIMODEKAIDIANJIEZOU,WUYIXIANSHILEMEIBANGZAIQUDAOZHANLVESHANGDEJUEXIN。CONGJINNIANYIJIDUDEYEJILAIKAN,MEIBANGDEQUDAODIAOZHENGSIHUYICHUJIANCHENGXIAO。3YUE31RI,MEIBANGFUSHIFABU2018NIANYIJIDUYEJIYUGAO,YUJIGONGSI2018NIAN1~3YUEJINGLIRUNWEI4500~5500WANYUAN,TONGBIZENGZHANG55.52~90.08%。MEIBANGFUSHICHENG,BAOGAOQINEI,GONGSIZHENGTIYEWUSHOURUTONGBIZENGZHANG,GONGSIPINPAISHENGJIJIQUDAOZHUANXINGCHUJIANCHENGXIAO,2018NIAN1~3YUEFENGUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNTONGBISHANGSHENG。DUIYUYIJINGLIANKUISANNIANDEMEIBANGLAISHUO,ZHEIYICHENGJISHISHUBUYI。WEILAIYIDUANSHIJIAN,MEIBANGDECELVERENGSHIJIXUYOUHUAQUDAO。

  如何重拾增长

东方电气  ZAIXIUXIANFUSHIZHEIGESHICHANGSHANG,SOUYUTE、SENMA、MEIBANGWUYISHIBENTUXIUXIANFUSHIPINPAIQIYEDEDIANXINGDAIBIAO。CONGZHEI3JIALONGTOUQIYEDEFAZHANSHUJUZHONG,WOMENHUOXUNENGYIBANKUIBAO,FAXIANGUONEIXIUXIANFUSHIXINGYEDEFAZHANGUIMOJIQUSHI。XUYAOZHICHUDESHI,JINGUANSOUYUTE、SENMA、MEIBANG3JIAQIYEZAIXIUXIANFUSHICHANYELIANZHONGCHUYUBUTONGDEWEIZHI,SHANGYEMOSHIYEYOUXIANZHUCHAYI,DANXIANRAN,CHANYEKUORONGHEZHUANXINGSHENGJIYICHENGWEIXINGYEGONGSHI。QUNIAN,DAJIADOUPUBIANWEIRAOZISHENZHUYINGYEWUDAJIANBAOLEIHETONGDAO,JIJITUOZHANCHANPINBIANJIE,SHENHUAQUDAOBIANGE,TUOKUANXIAOFEISHICHANG。DANSHI,ZONGGUANZHEI3JIABENTUXIUXIANFUSHILONGTOUQIYEDEYEJISHUJU,BUNANKANCHU,GUONEIXIUXIANFUSHILINGSHOUSHICHANGZHENGTIERYANFAZHANHUANMAN。XIANGBISHENGLONGHUOHUDETIYUPINPAI,BENTUXIUXIANFUSHIQIYEWULUNSHITILIANGHAISHIZIZHUCHUANGXINNENGLI,JUNMINGXIANBUZU。XIANGBIYIKUAIZHISHENGDEGUOJIKUAISHISHANGPINPAI,BENTUXIUXIANFUSHIPINPAICHANPINDINGWEIBUGOUQINGXI,KUANSHIGENGXINBUGOUKUAISU,MUBIAOXIAOFEIZHEBUGOUMINGQUE,SHICHANGJINGZHENGHEPINPAIYINGXIANGJUNBUGOUYOULI。

东方电气  HUANJUHUASHUO,CONGMUQIANDEFAZHANTAISHILAIKAN,LUNPINPAIHUOLIHECHUANGXINNENGLI,BENTUXIUXIANFUSHIMINGXIANBIBUGUOYUNDONGXIUXIANPINPAI,LUNPINPAISHISHANGDUHESHICHANGJINGZHENGLI,BENTUXIUXIANFUSHIHEGUOJIKUAISHISHANGPINPAIGENBENBUSHIYIGEDENGLIANGJIDEDUISHOU,JIAZHIBEIXUNMENGFAZHANDEDIANSHANGJIQITAXIANSHANGPINPAIJIYA,BENTUXIUXIANFUSHIPINPAIYANXIADECHUJING,KEYISHUOSHIXIANGDANGDEGANGALE。DUIYUBENTUXIUXIANFUSHIPINPAIERYAN,2018NIANNAIZHIWEILAIJINIANKEYISHUOSHIZHIGUANZHONGYAODE。ZAIFUZHUANGXINGYEZHENGTIHUINUANDEQUSHIXIA,ZAIXINGYEJINGZHENGRIQUJIAJUDEGUOCHENGZHONG,RUHETUXIANPINPAIYOUSHIZHONGSHIZENGZHANG?RUHEYUNIANQINGXIAOFEIZHEDESHENMEIGUANNIANHESHENGHUOFANGSHIJINMIGUANLIAN?RUHEYUNYONGZIBENYOUXIAOZHENGHEPINPAIZIYUAN?RUHEZHAOZHUNFANGXIANG,CONGHUNLUANKUNDUNDEJUMIANZHONGSHACHUYITIAODAOLU,TUWEIERCHU?KONGPASHIBENTUXIUXIANFUSHIPINPAIMENYANXIAZUIXUYAOSIKAODEWENTI。

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