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H&M旗下全新品牌登场 瞄准千禧一代的口袋

2018年04月03日 10:03  来源:华衣网
核心提要:如果你还记得H&M在2017年刚刚推出的独立运营的中高端品牌Arket,那你对于Nyden应该也不会太陌生。

题图来源:citylife

  TITULAIYUAN:citylife

东方电气  JINRI,H&MQIXIAQUANXINPINPAINydenZAIGUANWANGYIYUSHOUDEXINGSHIZHENGSHILIANGXIANG。CICISHANGXIANDESHINydenSHOUGEminiXILIEDEYIBUFEN,JIANGYU4YUE3RIZHENGSHISHANGJIAXIAOSHOU。GAIXILIEDEQIYUFUSHIJIANGYIFENPICIDEXINGSHICHIXUTUICHU。

东方电气  RUGUONIHAIJIDEH&MZAI2017NIANGANGGANGTUICHUDEDULIYUNYINGDEZHONGGAODUANPINPAIArket,NEINIDUIYUNydenYINGGAIYEBUHUITAIMOSHENG。ZAIArketZHENGSHIFABUBUJIUHOU,H&MDECHUANGYIZONGJIANOscar OlssonJIUCENGXUANBU,2018JIANGZAITUICHUYIGECHENGYIXINPINPAI Nyden。YUH&MQIXIALINGYIGESUISHIZHUANGZHOUCHUXINDEPAIZICOSBUTONG,NydenJIANGCAIYONGYUYIWANGBUTONGDEFASHOUMOSHI——FANGQIPINPAIMENYIGUANDUIJIJIE、CHAOLIUHESHIZHUANGZHOUDEZHUISUI。

  WEILEGENGYOUXIAOLVDETIGAOGAIPINPAIDEZHIMINGDU,ZAINydenZHENGSHITUICHUZHIQIAN,Oscar OlssonJIUBIAOSHI,XINPINPAIJIANGCAIQUHEYIJIANLINGXIUHEZUOTUIXIANLIANGKUANDEFANGSHIJINXINGTUIGUANG,RENXUANBAOKUOZAIInstagramSHANGYONGYOU130WANFENSIDEWENSHENSHIDoctor WooHERUIDIANNVYANYUANNoomi Rapace,PINPAIHUIYAOQINGTAMENCANYUJIANXUANYIWUBULIAO、YUANLIAOCAIJIANDENGFUZHUANGSHEJIGUOCHENG。

  ZUOWEIH&MDESHIYANXINGPINPAI,NydenSHOUPILIANGXIANGGONGTUICHULE5KUANNVTXUHE4KUANNANTXU,YIFUSHANGDETUANBAOKUOPINPAIDEMINGCHENG、ZHONGJINSHULEDUIFENGGEDEYINHUAYIJIDAIYOUTUYAHUAXIANDEHAIBAO。

东方电气  CONGFUZHUANGYANGSHISHANGLAIKAN,GAIPINPAIFENGGESIHUGENGPIANXIANGYUJIETOUFUSHI,WEILETUCHUGAIXILIESHINydenPINPAIDESHOUFA,QIZHONGYIKUANTXUSHANGMIANSHENZHIYINYOU“Nyden pre launch”(NydenYUSHOU)DEZIYANG。QISUOYOUFUZHUANGJUNCHANYUTUERQI,CAIYONGCHUNMIANMIANLIAO,SHOUJIASHEZHIWEIWEI60OUYUAN,YUE464YUANRENMINBI。

  JUGUANFANGTOULU,Nyden WEILAIHAIJIANGTUICHULINGWAISANCIYUSHOU。XIAOFEIZHEKEYIZAIInstagramHEYoutubeDENGSHEJIAOWANGZHANGUANKANQIXUANCHUANSHIPIN。

  EROscar OlssonHAIBIAOSHI,CHULEYUYIJIANLINGXIUDEHEZUO,TAXIWANGXINPINPAIKEYIZHUBUCHUANGZAOCHUYIGEFENSISHEQUN,TONGGUOGENGGAODEJIAGEDINGWEIHETESHUDEXIAOSHOUMOSHILAIHUAFENCHUYUH&MBUTONGDEXIFENSHICHANG,CONGERSHIDAOJITUANQIXIADEPINPAISHIXIANDUOYANGHUA。

  ZUOWEIYIZHIYILAIYUZARAKANGHENGDEKUAISHISHANGJUTOU,H&MJINXIENIANDERIZIDEQUEBUTAIHAOGUO。CHULEZAIPINPAIDEKECHIXUFAZHANSHANGWENTIPINFA,3YUE27RI,H&MYOUXUANBUQIGUJIADADIECHAOGUO 5%,SHOUYUMEIGU 120.94 RUIDIANKELANG(YUEHERENMINBI 93 YUAN),CHUANGXIALEGAIGONGSIWUNIANLAIDEXINDI,BINGJIYALECHAOGUO40YIMEIYUANDEKUCUN。

东方电气  H&MDECEO Karl-Johan PerssonZAI3YUE27RIGONGBULEGUJIAZHOUDIEHOUYECENGBIAOSHI,“DUONIANLAI,WOMENZAISHIJIEGEDIXUDUOMENDIANDELIULIANGDOUBUTAILIXIANG,YOUQISHI2017 NIANXIABANNIAN,YOUYUWOMENDESHIWU,DAOZHIPINPAICHUXIANLEGENGDADEXIAHUA。”

东方电气  RANER,SUIRANXIAOGUOBUSHENLIXIANG,BUKEFOUREN,JINJINIANDEH&MQUESHIYIZHIZOUZAIZHUANXINGDELUSHANG。CHULEPINPINTUICHUXINPINPAI,YIZHIYUSHUZIHUAFAZHANZUO“KANGZHENG”DEH&M,ZAIJINNIAN3YUECHUKAISHIYISHIDAOXIANSHANGXIAOSHOUDEZHONGYAOXING,CHULESHOUCIRUZHULETIANMAO,HAIZAIYINDUSHICHANGKAITONGLEDIANSHANGQUDAO,TONGSHIZAIRUIDIANCHENGLILEZHEKOUDIANSHANGAfound,ZHUNBEIWEIXIAOMIEKUCUNERJIADACUXIAOLIDU。

东方电气  DANTONGSHI,ZHEIKENENGYOUDAILAILEXINDEWENTI。DALIANGDECUXIAOHUODONGHENYOUKENENGDAJIXIAOFEIZHEDUIPINPAIDEQIWANG,ERXINPINPAIZAIZHIMINGDUSHANGDIDEQINGKUANGXIAYOUHUISHOUDAOXIAOSHOUQUDAODEXIANZHI。JUBUWEIJIANDEH&MYAOXIANGHUIDAOFAZHANDEDIANFENGSHIQI,KENENGHAIXUYAOGENGDUODESHIJIAN。

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